Tech summary - issue 1

Google+ hangouts

What is a Google+ hangout?

According to Google, a hangout allows you to

  • Chat face to face, wherever you are, whether you’re on your computer, phone or tablet device.
  • Host virtual meetings of up to 10 people and use powerful tools like screen sharing and Google Docs.
  • Broadcast your conversation to the world: Whether you’re an aspiring artist, a global celebrity or a concerned citizen, you can go live in front of a global audience.

Why does it matter?

When Google+ launched last summer one of its most interesting features was Google+ Hangouts, especially if you were a business owner.

By utilising Google+ Hangouts, SMEs could stream live broadcasts directly from their Web site, YouTube channel or Google+ profile with just a few clicks and no additional software. Even better, they could save their Hangouts and post them on their site. If you were someone who wanted to experiment with webinars or live video, this was a great, no-cost way to do it.

What can you do with it?

But now that a year has gone by, how have businesses used these Hangouts? How can we all use them to increase engagement with our customers and to build our brands?

Below are a few suggestions.

  1. Office meetings
  2. Brainstorming sessions
  3. Record webinars/tutorials
  4. Subject-based question & answer
  5. Offer consulting hours (e.g. customised coaching services, or replacing daily emails and calls with a weekly 20 minutes video chat between your team and your client)
  6. Behind the scenes interviews
  7. Host a class
  8. Make announcements

iOS vs Android (part one)

I thought these iOS stats were interesting.
  • Over 90% of all the apps are downloaded each month.
  • The mean revenue per application is estimated to be US$8,700, although data is not publicly available.
  • According to a very small survey of 252 gaming developers from Streaming Color Studios: 25% of all game apps make less then $200 in their lifetime; 25% make more than $30,000; 4% make more than a million.
  • In-app purchases have become the predominant way that mobile developers monetize their work, with the bulk of iOS’s top 25 grossing apps being free-to-play
With the increasing - and already strong - presence of Android post-PC devices, it is worth checking out some Android stats as well
  • Google phone users are paying for apps more than ever, even though this was not the case in the past. In 2012 the difference between the two main moblie platforms is minimal: 7 per cent of Android users have not bought a single app compared to only 6 per cent of Apple users.
  • The Android operating system is outselling the iPhone 4 to 1.

Top 7 reasons people download a mobile app

  • Provided regular updates on news, weather, sports or stocks
  • Helped you communicate with friends or family
  • Helped you learn about something you were interested in
  • Helped you get more information about a destination you were visiting
  • Helped you with work-related tasks
  • Helped you shop or make purchase
  • Allowed you to watch movies or TV shows online

In other news

Facebook launches 'Graph Search'

Facebook's first significant move into search is designed to provide all the answers to users' questions: which of my friends like Rihanna? How many of my friends speak German? Which TV shows are my colleagues watching?

For example, users will be able to quickly find "photos of my friends taken in Paris, France" or "Restaurants liked by friends in London".

It is designed for the age of the social web, when internet users spend more time on Facebook or Twitter than they do searching the outside web.

Put another way, this is Facebook's salvo against Google core strength - search. Gutsy.

Note: Graph databases, as used by Facebook's Graph Search, are used to capture realtionships between a very large number of item (in this case, items are Facebook users).